Privacy policy

 

Privacy Policy

Last Updated: 01/07/2025

This Privacy Policy applies to the website and online store operated by ARDLONDON LTD T/A ECA, trading as ECA Online Store, and powered by Shopify. This policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

1. Who We Are

ARDLONDON LTD (Company No. 11771960), trading as ECA, operates this website to offer a curated online shopping experience for boilers and related products and services (the "Services"). Our registered office is at 12 Raven Road, South Woodford, London, E18 1HB, United Kingdom.

We are the data controller responsible for the personal information you provide through our website.

2. Personal Information We Collect

We may collect and process the following types of personal data:

  • Identity & Contact Information: Name, billing and shipping address, email address, phone number

  • Payment Details: Payment method, card details (processed securely via Shopify Payments)

  • Account Information: Login credentials, preferences

  • Transaction History: Orders placed, returns, exchanges

  • Technical & Usage Data: IP address, browser, device type, usage behaviour

  • Communications: Email or chat interactions with our support team

3. How We Collect Your Data

We collect personal data:

  • Directly from you (e.g., when placing an order, creating an account, contacting support)

  • Automatically via cookies and analytics tools when you browse our website

  • From third-party partners such as Shopify, payment providers, and logistics partners

4. How We Use Your Information

We use your personal data to:

  • Fulfil and deliver orders

  • Process payments and refunds

  • Manage customer accounts

  • Provide customer support

  • Send service-related notifications

  • Improve our products, services, and website

  • Comply with legal obligations (e.g., tax and fraud prevention)

5. Marketing and Preferences

With your consent, we may send promotional emails about our products or offers. You can opt out at any time using the unsubscribe link in any email or by contacting us.

We do not sell your personal data to third parties.

6. Data Sharing

We only share your data where necessary:

  • With Shopify (our e-commerce platform provider)

  • With delivery and logistics partners for order fulfilment

  • With payment processors to complete transactions

  • With legal or regulatory authorities where required

All third-party partners are contractually bound to protect your data.

7. Data Retention

We retain your personal information only as long as necessary:

  • To provide the services you’ve requested

  • To comply with legal, regulatory, tax, or accounting requirements

  • Typically no longer than 6 years from the end of your customer relationship unless extended by legal obligation

8. Your Rights Under UK Law

You have the right to:

  • Request access to the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion (right to be forgotten)

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at info@uk-eca.com.

9. International Transfers

As we use Shopify, your data may be processed outside the UK (including in Canada and the USA). Shopify relies on approved data transfer mechanisms such as Standard Contractual Clauses (SCCs) to safeguard your data.

10. Children’s Privacy

Our services are not intended for use by children under 16. We do not knowingly collect data from children. If we discover such data has been collected, we will promptly delete it.

11. Security Measures

We implement appropriate technical and organisational measures to secure your data. However, no system is 100% secure. We encourage you to use strong passwords and avoid sharing login credentials.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies before sharing any data.

13. Changes to This Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. Any changes will be posted here with the updated "Last Updated" date.

14. Contact Us

If you have any questions or wish to exercise your rights under data protection law, please contact us at:

📧 info@uk-eca.com
📍 ARDLONDON LTD T/A ECA, 12 Raven Road, South Woodford, London, E18 1HB, UK